Club Website Builder

What a club website needs: the essential pages (2026)

The pages a volunteer-run club website actually needs, what to put on each, what to keep members-only, and how to keep it current without a webmaster.

Floot ·

Key Takeaways

  • Five pages do most of the work. Home, About and joining, What’s on, Contact, and a Privacy page. Add more only when you can keep them current.
  • Answer the newcomer’s questions on the home page. What the club does, where and when, who it’s for, what it costs and how to try it. If those five answers need clicks, people leave.
  • A stale events page is worse than none. If you can’t keep a calendar current, link to wherever events really live, such as your club app.
  • Keep personal data off public pages. Member lists, phone numbers and children’s photos belong behind a login or not online at all.
  • Make it readable on a phone. Most visitors arrive on mobile. Check every page on a phone before you call it done.

Quick-Start Prioritization Framework

PageMust haveUpdate how often
HomeWhat, where, when, who for, how to try itEach season
About and joiningMembership types, costs, how to join, first-session infoWhen fees change
What’s onUpcoming sessions and events, or a link to where they liveWeekly
ContactA role email address, venue address and mapWhen roles change
Privacy and policiesPrivacy notice, code of conduct, safeguarding contactYearly

A club website has two audiences. Newcomers who found you through a search and want to know whether they would fit in, and members who want to know where Thursday’s session is. Most club sites serve neither well because they were built in a burst of enthusiasm, filled with a long history page and a gallery, and then left to go stale. This guide covers the handful of pages that do the real work, what goes on each, and how to keep the site accurate with volunteer time.

Start with who the site is for

Before choosing pages, decide what you want each audience to do.

Newcomers

They want to know if they would fit in, what it costs and how to try it, ideally without emailing anyone. The goal is a first visit or a taster session.

Current members

They want the next session’s time and place, any changes, and how to pay or renew. Many clubs handle this in an app or chat, in which case the website’s job is to link there clearly.

Partners and the public

Venues, sponsors, leagues, local press and parents checking the club out. They want a contact, a sense that the club is well run and, for youth clubs, the safeguarding policy.

The essential pages

These five cover nearly every club. Write each so it stands alone, because visitors from search often land on an inner page first.

Home

One sentence on what the club does, then the basics: where and when you meet, who the club is for (ages, levels, beginners welcome or not), what it costs and a clear “come and try” button. Add one or two real photos of members doing the activity. A short line on the next big event shows the club is active.

About and joining

Membership types and prices, what subs include, how to join, and what to expect at a first session: what to wear, where to meet, who will greet you. A short FAQ here answers most newcomer emails before they are sent.

What’s on

Upcoming sessions, fixtures and socials with date, time, place and how to sign up. If your events live in a club app or sign-up tool, say so and link to it rather than keeping two calendars.

Contact

A role-based email address (for example membership@ or secretary@) rather than a volunteer’s personal address, so it survives committee changes. Add the venue address with a map link and parking notes.

Privacy and policies

A privacy notice explaining what member data you collect, why, how long you keep it and who sees it. In the UK, the ICO says people have a right to be told this when you collect their data. Add your code of conduct and, for youth or mixed-age clubs, your safeguarding policy and welfare contact.

Useful extra pages

Add these when you have the content and someone to keep it current.

PageAdd it whenSkip it if
News or resultsSomeone will post at least monthlyThe latest post would be months old
Coaches, leaders or committeePeople are happy to be named and picturedVolunteers prefer privacy
Juniors or sectionsYou run distinct groups with different timesEveryone trains together
SponsorsYou have sponsors who expect visibilityYou have none yet
GalleryYou have photo consent and fresh photosPhotos include children without consent
Members’ areaYou need private documents, rotas or a directoryA club app already covers it

Public versus members-only

A good rule: if it would embarrass or endanger someone to have it on a stranger’s screen, it goes behind a login or stays offline.

Public

What the club does, where and when sessions happen (often general times rather than exact meeting points for youth sessions), prices, how to join, policies, role contacts and approved photos.

Members-only

Member lists, personal phone numbers, rotas with names, minutes, finances beyond the AGM summary, exact meeting points for youth sessions, and photos where consent is limited to members.

Children’s images

Get written consent, avoid naming children in photos, and follow your governing body’s guidance. In the UK, NSPCC Sport publishes guidance on safeguarding in sport, including on images of children.

Making it easy to find and easy to use

A club site doesn’t need advanced SEO. It needs clear words and pages that work on a phone.

Use the words people search

Newcomers search things like “running club near me” or “beginner badminton [town]”. Say the activity and the place plainly on the home page and in page titles. Google’s SEO Starter Guide puts it simply: write useful content, and give each page a clear, unique title that describes it.

Add a map listing

If you have a regular venue, a business or place listing on map services helps people find you. Keep the hours and contact current.

Accessibility basics

Readable text sizes, good colour contrast, descriptive link text and alt text on photos help everyone, including members using screen readers. The W3C’s WCAG 2.2 is the current standard if you want a reference.

Check on a phone

Open every page on a phone. Can you find the session time in five seconds? Can you tap the email address? Is the map link working?

Choosing how to build it

Clubs have more options than ever. The right one depends on what else the site needs to do.

OptionGood forPublished price
General website builderSimple brochure sites with a few pagesVaries by builder
Club app with a website add-on (e.g. Spond Club)Clubs already using the app for members and eventsUS $19.95/mo or UK £19 + VAT/mo, after a free trial
Sports club website platform (e.g. Pitchero)Multi-team sports clubs wanting fixtures, results and paymentsFree for 1 team; Standard £38/mo; Pro £99/mo
Association software (e.g. WildApricot)Formal clubs with dues and member recordsFrom $66/mo for 100 contacts on monthly billing
Your own site built with AIClubs with their own event rules or member featuresVaries; often free to start

Brochure site or club platform

If members already use an app for events, a simple brochure site that links to it may be all you need. If you want the website to handle membership, fixtures and payments too, a club platform or a site built for your club avoids keeping two systems in sync.

Keeping it current

Every club site goes stale unless someone owns it.

  • Name a website owner on the committee, with a deputy who also has the login.
  • Put a five-minute check on the calendar each month: dates, prices, contacts.
  • Remove past events or move them to an archive automatically.
  • Update the home page at the start of each season.
  • Keep logins and the domain renewal in club accounts, not personal ones.

Common mistakes

Most club sites fail newcomers in the same few ways.

  • No meeting time, place or price on the home page.
  • A calendar last updated two seasons ago.
  • A volunteer’s personal email as the only contact.
  • Member names, phone numbers or children’s photos on public pages.
  • The domain registered to someone who has left the club.
  • A long history page and no “come and try” information.

If you want the site to do more than inform

If you’d rather not run a separate website and event tool, Floot can build a club site with public pages plus members-only sign-up, events and payments on your own domain, from a plain-English description. It is free to start.

Frequently Asked Questions

What pages should a club website have?

Home, About and joining, What’s on, Contact, and Privacy and policies. Add news, sections, sponsors or a members’ area only when someone can keep them current.

What should go on a club’s home page?

What the club does, where and when you meet, who it’s for, what it costs and how to try a first session, plus a real photo or two.

Should a club website have a members-only area?

If you need to share rotas, documents or member contacts online, yes. If a club app already handles that, link to it instead of duplicating.

Does a small club need a privacy policy?

If you collect member data, you should tell members what you collect and why. In the UK the ICO describes this as the right to be informed. Requirements vary by country; this is general information, not legal advice.

Can we post photos of junior members?

Only with written consent and following your governing body’s safeguarding guidance. Avoid naming children in photos.

How much does a club website cost?

From free on some builders and club platforms to a monthly fee for website add-ons and club platforms, for example Spond Club’s website at US $19.95 a month after a free trial, or Pitchero’s Standard plan at £38 a month.

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